Taking out Colorado's Governor’s Award for 'Outstanding Marketing Program' last year, #BreckBecause (also known as GoBreck) utilised social media in addition to a number of chalkboards throughout the town, to capture the many reasons people love Breckenridge.

GoBreck was the brain child of Barnhart creative agency. The strategy has leveraged off people's love for the diverse, natural and fun aspects of Breck. Watch a video of the campaign here. 

Image courtesy of @hembrough.